Raoni Lima

Raoni Lima is a Sydney-based creative leader and hands-on multidisciplinary practitioner, serving as Head of Creative Technology at Prose On Pixels (Havas). He leads AI adoption, develops production workflows and helps teams turn emerging technology into finished creative work. Across more than 20 years in advertising and production, his practice spans creative and art direction, design, editing, motion, sound and hybrid AI filmmaking. He combines that craft with node-based systems, automation and coding, working from the idea through execution and finishing. Alongside client work, he directs Figma Weave Live Studio courses, mentors creatives and delivers workshops and workflow consulting for teams.

AI work

Films, campaigns and tools made with generative AI, each with the process behind it.

Confidential. These samples are shared privately for portfolio review. Some projects are unreleased or were made for pitches, so please don't share, copy or publish anything from this page.

Mortein

Oral-B

ubank

Australian Retirement Trust

GIO

DISRUPT AI Film Festival

Mortein

Hire Louie

Prose on Pixels, Havas2026In production

Louie the Fly is back and looking for work. I'm producing a series of short social films for Mortein, with the classic character redesigned and every shot generated with AI.

How it was made

I started with the character: redesign rounds, a master sheet, expressions and isolated poses for each story. Approved sketch storyboards became generated frames, then video clips, then the edit in Premiere Pro. Each film went through several cuts before the client saw it. Captions come from a small Remotion pipeline I built for the exports.

ubank

Money Done Better

2026On air

An AI film for ubank's Money Done Better campaign: Mother Duck, her ducklings and a bathroom that had to stay consistent in every shot.

How it was made

I built it as a structured workflow in Figma Weave and WPP Open: reference analysis, a character bible, look development and prop design, then stills, image-to-video and video-to-video with consistency checks. Nano Banana Pro handled characters and stills, Seedance 2.0 handled motion, and traditional post finished it. I also worked with the director on early characters for the pitch.

Watch the full film

Australian Retirement Trust

Artie

2026Pitch, not public

Character development for a pitch, from early concept rounds to a full suite of images and videos for every channel.

How it was made

I iterated in Figma Weave with Nano Banana Pro, Kling 3 and Seedance 2.

GIO

AI spots

Publicis2026Proof of concept, not public23

Two 15-second films to test whether AI could extend GIO's campaign world. Concept to finished spots took about two weeks.

How it was made

I locked the static frames first, then moved the approved compositions into motion and finished through edit and post. Assets came from Figma Weave and Preview IO with Nano Banana Pro, Kling 3 and Veo 3.1.

Breville

Black Friday 2025

2025Published

A global Black Friday campaign: more than 90 finished assets, all generated from ecommerce product shots.

How it was made

Product placement and lifestyle images ran through AI pipelines in Figma Weave with Nano Banana and Photoshop. Kling animated them, and After Effects and Premiere Pro finished the rollout across formats.

Koala

Social ads

2025Published

Social ads for Koala made entirely from AI-generated assets, including a Boxing Day reel built from a single input image.

How it was made

I took it from concept to execution in Figma Weave with Nano Banana Pro and Kling, then Photoshop, After Effects and Premiere Pro for the finish.

Oral-B

iO demo films

Prose on Pixels, Havas2026In production14

Social demo films for Oral-B iO. We shot the talent and the product demos on a simple bench, and I built the lab around them with AI.

How it was made

I studied 200 social posts to find the hook patterns, then developed the lab backgrounds and bench fronts over three rounds of 4K plates.

DISRUPT AI Film Festival

100%

Short film202535

A short film for the DISRUPT AI Film Festival 2025, conceived and produced in under 20 hours.

How it was made

I worked from a tight story, generated only what the edit needed and used traditional post-production to shape pace, atmosphere and continuity.

Process talk

Toyota

Tundra digital ad

2025Proof of concept, not public

A digital ad study: several static and video assets generated from one image of the car.

How it was made

I built it entirely in Figma Weave with Gemini 2.5 and Kling 2.1, with post-production in Premiere Pro and After Effects.

Saatchi & Saatchi

AI manifesto

Proof of concept, not public

A brand manifesto film built from an AI positioning script. I made it in three days.

How it was made

I made it with Figma Weave, ElevenLabs and After Effects, mixing generative and traditional tools.

Bowen Storage

AI personas Bob and Jess

Prose on Pixels, Havas2026Production

A paid campaign built around two AI characters, Bob and Jess, placed into real photos of the client's installs and delivered as vertical videos, LinkedIn storyboards, statics and banners.

How it was made

I generated the character sheets and frames in Weave with GPT Image 2.5, matted them with Bria, composited them back over the untouched client photo by script and laid everything out in Figma. The videos were finished in After Effects.

Gorilla Glue

Chief Tough Officer proof of concept

Prose on Pixels, Havas2026Pitch, not public

Pitch proof stills that rebuild the brand's gorilla as photoreal views, with character sheets and an Australian arrival scene.

How it was made

The images were made with GPT Image 2.5 through Fal from reference frames, and the logo was composited afterwards by script.

Havas Media Network

Ocean's H

Internal2026Experiment

A heist-film title sequence, crew poster and character cards for an internal event. Each card casts someone from the team as a member of the crew.

How it was made

I ran each card on several image models side by side to compare them.

Vibe coded

Apps, tools and games built with AI coding agents

Hello Bubba

Baby-care app

2026Live

A shared baby-care web app I built for our family: feeds, sleep, nappies, medicine and growth, logged from either phone.

HTML
CSS
JavaScript
Supabase

How it was made

Plain HTML, CSS and JavaScript with Supabase behind it and Google sign-in, so only family members get in. These are the launch designs and app screens from Figma, with example data.

hellobubba.app

WeaveBud

Chrome extension for Figma Weave

2026LiveWith Fede Batista25

A Chrome extension that adds the tools I kept wishing Figma Weave had: CSV import, a global router, batch export, collapsible nodes and groups, and plenty more.

weavebud.com

Sydney Quest

3D board game

2026Playable14

A 90s console-style 3D board game in the browser that doubles as the real itinerary for a family visit to Sydney.

Three.js
React
TypeScript
Nano Banana

How it was made

Built with Three.js, React and TypeScript, with shared game state so everyone plays the same board. The sprites were generated in Weave with Nano Banana.